3 New Bond Street, London (1777 – 1929)

House of Dixey

C.W. Dixey & Son was established by William Fraser in 1777 as an optical and mathematical instrument company. Fraser's talent was recognised by King George III of England and Royal Warrants and commissions followed. However, the business declined when an assistant, Mr Grice, used the premises as a gambling den.

It was rescued in 1824 when Charles Wastell Dixey and his uncle acquired the business. Over the next century the family proudly served as optician to the King or Queen of England and created one of London's most distinguished companies.

The first 163 years were spent at 3 New Bond Street and 19 Old Bond Street. Then, as today, this was the most exclusive district of London, synonymous with the finest luxury goods. The Old Bond Street premises was destroyed in the Second World War, forcing relocation to London's medical district.

The Dixey family eventually transferred ownership to their loyal staff. Sadly, having survived recessions and wars, dishonesty almost destroyed the company in the 1990s.

The discovery of three lost Royal Warrants inspired us to restore the archive and revive the tradition of excellence.

We would love to hear from you if you own any Dixey item or have any connection with the company. It helps to bring our history to life.

IMAGE: 3 New Bond Street, London (1777 – 1929).